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What is Google’s Local Service Ads?

Google Local Service Ads are a relatively new service being offered by Google in select markets. It matters because these ads completely change the layout of Google’s search results. Local Service Ads will now actually show up above Google Adwords or pay-per-click (PPC), Maps and every other organic listing. When a searcher enters a query, they may see several trusted professionals in their area positioned right above the traditional paid search ads; these new ads show a business number, hours, ratings, and reviews.

Google’s Local Service Ads go one step further to ensure they’re connecting searchers to the right advertiser. Upon clicking on a local advertisers’ listing, Google prompts them to confirm the job they’re looking for as well as their service area. If you fit the job and serve that area, you’ll be matched to the searcher and they’ll be able to review your qualifications, ratings, and reviews before calling you. If you’re not a good fit for their job or you don’t serve their region, then Google will save you the costs and burdens and will connect them to a more appropriate Local Service Ad.

 

LSA plumber

 

Local Service Ads was launched in 2015, but was largely unknown until the service was offered outside of California for the first time last year. Today, Google fully supports Local Service Ads for the following industries:

  • Locksmiths
  • Plumbers
  • Garage Door
  • Electricians
  • HVAC
  • Air Duct Cleaner*
  • Appliance Repair Service*
  • Auto Glass Service*
  • Auto Service Technician*
  • Carpet Cleaner*
  • Event Planner*
  • Handyman*
  • Home Improvement Pro*
  • House Cleaner*
  • Junk Removal Provider*

  • Lawn Care Provider*
  • Mover*
  • Painter*
  • Pest Control Technician*
  • Pet Care Provider*
  • Pet Groomer*
  • Photographer*
  • Roadside Assistance Service*
  • Roofer*
  • Tree Service Provider*
  • Tutor*
  • Upholstery Cleaner*
  • Water Damage Service Provider*
  • Window Cleaner*
  • Window Service Provider*

*Not all services are supported in all markets.

 

Benefits to Local Service Ads

Some of the many benefits include:

✔️Advertisers Pay Per Lead

Local Service advertisers will only be charged for valid leads and depending on the job and the market, only cost $6 – $30 per lead. If you receive a lead that is either fraudulent, spam, or was a poor match, you can even dispute the charge for credit.

✔️Gain Trust with the Google Guarantee

Searchers will notice that Local Service Ads appear with the green checkmark alongside the “Google Guarantee.” This allows businesses to benefit from Google’s powerful endorsement.  The Google Guarantee protects unsatisfied customers for jobs booked through Local Service Ads with a lifetime cap for coverage of $2,000.

✔️Expand the Reach of Your Paid Search Ads

You’ll notice that Google’s Local Service Ads sit above the Paid Search ads and the Organic listings. That’s because Google Local Service Ads aren’t meant to replace your traditional search ads or even your organic local listings.

✔️Visible on Smartphones

All the Google products are easy-to-use and function perfectly well on all devices, including smartphones. You will see three Local Services ads on desktop and two Local Service ads on mobile.

✔️Be Included in Voice Search Responses

With over 20% of all searches coming from voice search, Local Service Ads are one of the few ways you can make sure that you’ve found on the 400 million devices powered by Google Assistant.

✔️Completely Modern

Google’s Local Service Ads will display on desktop, tablet, and mobile searches, as shown above. Local Service Ads will be featured in the Google Assistant’s response to relevant voice search queries!

✔️Managing Leads is Easier

You have three options to follow up with an interested lead:

– Reply to the customer by sending your message as an email or text message to the customer.
– Call the customer based on the phone number they listed.
– Decline the job request. If you decline the request, it will be removed and the customer will be notified.

✔️No Ads or Keywords to Manage

Local Service Ads will automatically trigger when a customer searches for one of thousands of relevant search terms, be in as broad as “Plumber” or specific as “leaky faucet under sink.”

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